When a project is going well, don't fuck it up. You may be tempted to start delegating more or hiring in more folks. Do so carefully. A great project can take a sharp wrong turn in no time at all. Here are four mistakes to avoid and keep you looking like a champ.
The trouble with putting junior staff in a leading role on a project is their inexperience. Misguided decisions, design churn, scope creep, endless revisions, and a general inability to act from a place of intuition. Don't leave the important stuff up to juniors.
- Misplaced Efforts
Too many people who are not good at their job have been placed into a position of power. It may not be a formal position of power, but you know its a problem when their feedback, decisions, and indecision result in a time trap rather than moving the project forward.
- Design Churn
Design churn is typically the result of folks who are unqualified to give design feedback but deem themselves to be in a position to do so. The best clients have meaningful discussions about overall vision and the type of information on the page. The worst clients get too far into the weeds.
- Weak Execution
When the folks responsible for building out the back end and front end aren't up to the task — Houston, we have a problem. Design chops and technical chops have to be of a similar caliber.