Digital Strategy (DS)

We are strategic thinkers, here to take your project to the next level. We can help you take a bird's eye view, or dig into the minutiae, all within the same breath. And remember, you don't have to do everything at once. A careful, measured approach is best, spread across multiple phases. In the fields of strategic management, marketing strategy and operational strategy, digital strategy is the process of specifying an organization's vision, goals, opportunities and initiatives in order to maximize the business benefits digital investments and efforts provide to the organization. These can range from an enterprise focus, which considers the broader opportunities and risks that digital potentially creates (e.g., changes in the publishing industry) and often includes customer intelligence, collaboration, new product/market exploration, sales and service optimization, enterprise technology architectures and processes, innovation and governance; to more marketing and customer-focused efforts such as web sites, mobile, eCommerce, social, site and search engine optimization, and advertising. There are numerous approaches to conducting digital strategy, but at their core, all go through four steps: (1) identifying the key opportunities and/or challenges in a business where online assets can provide a solution; (2) identifying the unmet needs and goals of the customers that most closely align with those key business opportunities and/or challenges; (3) developing a vision around how the online assets will fulfill those business and customer needs, goals, opportunities and challenges; and (4) prioritizing a set of online initiatives which can deliver on this vision.

User Experience Design (UXD)

User experience design is a highly multi-disciplinary field, incorporating aspects of psychology, anthropology, sociology, computer science, graphic design, industrial design, and cognitive science. User experience design incorporates most or all of the above disciplines to positively impact the overall experience a person has with a particular interactive system, and its provider. User experience design most frequently defines a sequence of interactions between a user (individual person) and a system, virtual or physical, designed to meet or support user needs and goals, primarily, while also satisfying systems requirements and organizational objectives. Typical outputs include an audit of the current implementation, requirements, user personas, user stories, site maps, wireframes, detailed specifications, content inventory, visual design mockups.

Business System Recommendations (BSR)

Choosing the right back-end system can be a daunting task. Bluprint assists in the due diligence process by documenting all business requirements and technical requirements, analysing the organization's short-term and long-term needs, evaluating various solutions, and helping the organization arrive at a sound conclusion, all with complete transparency. We have a wide range of experience in best-of-breed software for content management systems (CMS), email marketing services (EMS), customer relationship management (CRM), and enterprise resource planning (ERP).

Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve. The search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing. Bluprint stands behind white-hat SEO practices only.

Search Engine Marketing (SEM)

Search engine marketing, (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. Search engine optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components.

Testing (QA)

Software quality assurance (QA) consists of a means of monitoring the software engineering processes and methods used to ensure quality. The methods by which this is accomplished are many and varied, and may include ensuring conformance to one or more standards, such as ISO 9000 or a model such as CMMI. QA encompasses the entire software development process, which includes processes such as requirements definition, software design, coding, source code control, code reviews, change management, configuration management, testing, release management, and product integration. QA is organized into goals, commitments, abilities, activities, measurements, and verifications.