Don’t Just Feel Productive


One thing that everyone at Bluprint has in common: an appreciation for productivity. We hate wasting time on projects going nowhere and meetings about nothing. And we understand the distinction between trying to feel productive and actually being productive. In case you can't tell, busy work isn't really our thing.

So, what are some keys to being productive?

1. Working hard doesn't always mean much.
Spending 100 hours on something you can do in 10 isn't admirable. It's a waste of resources. There's nothing wrong with working hard, but if you're not working smart at the same time, you're not being productive. You can be thorough and efficient at the same time.

2. It's good to have goals.
Think of a ship leaving the harbor with no captain, no crew, and no set destination. That's the journey you take when you don't establish clear, achievable goals. Write them down, and keep yourself honest. If you fail, figure out why, and make a change.

3. Good habits go a long way.
Setting a goal doesn't mean you'll achieve anything. How will you continue to pursue that goal day after day, obstacle after obstacle? When you dedicate yourself to forming healthy habits, the pursuit of a goal can become as routine as brushing your teeth. Need help? Read this.

4. Just do it.
Yes, Nike gets it. But don't overlook this because you've heard it so many times. If you spend too much time planning and strategizing, you often end up convincing yourself that an action isn't worth your time. Stop it. Take action! That's why we love whiteboards and sticky notes. Before we get too far down any path, we start drawing. It's amazing how quickly we arrive at a destination we never even considered when we were just talking about it.

5. Know when to turn it off.

There's always more work to be done tomorrow. Know when to unplug, relax, and enjoy your life. Sooner or later, failing to do so will catch up to you. And you'll be surprised at how productive you are when you can really focus the day after a relaxing evening.

6. Find your motivation.
Some days, the last thing you want to do is get out of bed. Make it easier by finding a source of motivation. Anything from a song to a book passage can provide the spark that gets you going. I'm from Philadelphia, so we do things a bit differently. Cue the Rocky montage.

Matt Orminski is a brand strategy consultant based in New York City. He thoroughly enjoys problem-solving, storytelling, and the first bite of a proper cheesesteak. Get in touch.