Bas Van Koll

Brand Strategist

A few of my favorite things.


My moments of delight are those when I experience simplicity and beauty, the moments that are created by humans, through our unique ability to shape our world by design. For me, the meaning of design is more than the visual aspect; it is the conscious details that make for a memorable experience. At a young age, I was fascinated by our everyday objects, their form, and function. I studied design for that very reason and developed a passion for the creative journey. My work over the last 19 years has spanned, brand development, brand communication, event and retail design, experience design, interface design, content strategy, and thought leadership at Nike, SY/Partners, Sonos, AKQA, and Facebook. In designing experiences and spaces, I bring elevated, never-been-done thinking, allowing for new creative expressions that are out of the ordinary, and sometimes extraordinary. I enjoy working with, leading, and mentoring cross-disciplinary teams. As a critical thinker, I see things for what they are and provide direct, honest feedback in a constructive way that shows a way forward. I motivate teams to create work that we believe in, that have been carefully thought through and expounded upon, and resonate emotionally with our clients and the audiences they serve. Originally from Amsterdam, I currently live in Cobble Hill, Brooklyn, with my wife Rahsan and our kids, Rumi and Camilla, enjoying the city’s vibrant energy.