Matt Orminski is a brand strategy and user experience consultant with a background in branding and advertising. He has a passion for storytelling and solving complex problems with simple, elegant solutions. As an account executive at Ogilvy and Mather, Matt led multiple IBM marketing campaigns from initial strategy through final execution. By viewing every project through the lens of branding, he is able to address long-term business goals by identifying the best ways to connect with the right customers. Matt is constantly looking for ways to better streamline processes and work harmoniously with designers, developers, and stakeholders of all varieties. He graduated from the Schreyer Honors College at Penn State with a B.A. in Advertising.