When Fortune magazine — one of the biggest names in business news — was ready to undergo a major overhaul, it needed to make a strong statement. Invited by our esteemed colleagues over at Big Human, we helped reinvent classics like the Fortune 500, while making smarter use of data to breathe life into finance.
Ad Unit Innovation
Numbers can be boring, or they can tell a powerful story. We don't do boring.
These rankings kinda matter.
If you're ranked by Fortune Magazine, you're kind of a big deal. Everyone knows it, and we wanted to show it. We helped give each ranking plenty of space to feature beautiful photography and impressive highlights. With infinite scroll, you can spend hours admiring the accolades.
Data is a beautiful thing.
We love data. We hate ugly representations of it. The better it looks, and the more thought that goes into the design, the easier it is to understand. From stock quotes to market reports, we worked closely with the Big Human team to break through all of that amazing data and create a system that tells a coherent story.
Making a proper entrance.
First impressions matter. With our marketing efforts, we wanted to make them memorable. Before creating anything, we worked to understand why people should even care that this service exists. That way, we could help them realize why they really need it.